Privacy, stated plainly.

Information collected

LouFarris.com may collect contact information that visitors choose to provide, including name, email address, telephone number, company information and inquiry details. The site may also retain campaign attribution parameters and use Google Analytics and Meta Pixel to understand which marketing path produced a visit, inquiry or scheduling interaction.

How information is used

Information submitted through a contextual inquiry form is used to respond to the request, improve the relevant visitor path and support business recordkeeping. Google Analytics and Meta Pixel measure site activity and conversion events such as visits, call-to-action interactions, inquiry submissions and booking-link clicks. Lead notifications and the centralized tracking sheet will be activated only through approved Google Workspace infrastructure before launch.

Sharing and retention

Information is not sold through this site. Information may be shared with service providers or strategic partners only where reasonably necessary to respond to a request, deliver a service or meet legal obligations, and only after the production policy has been approved.

Choices and contact

To ask about submitted information or marketing communications, contact connect@LouFarris.com. Visitors can contact Hoot Home Loans directly for its company-specific privacy and mortgage disclosures.